SEO built around the way your store sells
Ecommerce SEO
Help shoppers discover your range, compare the options and buy with confidence. We support online stores with ecommerce SEO that connects search visibility with useful category pages, clear product information and a shopping journey that makes sense.
Projects £85/hourMonthly support scoped to your priorities
Scope, allocation and total cost agreed before work starts.
Our starting points
Start with the commercial picture
Put the right categories and products first
A bigger traffic figure is useful only when we understand what sits behind it. We'll review your available data alongside stock, product range and trading plans to choose sensible priorities.
Category pages with a clear purpose
Group products in ways shoppers recognise. A category should explain the range, help people narrow their choice and link to the relevant products. We'll review customer language, overlapping categories and gaps in the browsing journey before recommending new pages.
Product information that answers buying questions
Specifications, dimensions, compatibility, materials and what is included should reflect the actual product. We'll identify missing information and opportunities for helpful comparisons, so your team can approve accurate copy rather than repeat a supplier description without context.
Priorities your business can support
Share your best sellers, stock constraints and upcoming launches. We can then agree where content and technical work are most useful. A discontinued range needs a different plan from a new collection with reliable availability.
From discovery to decision
Make your catalogue easier to explore
A shopper may arrive on a product, category or buying guide. Each needs a useful next step, whether that is checking a specification, comparing alternatives or adding the right item to the basket. We'll review those routes on mobile as well as desktop.
Google recommends linking through categories to the products you want discovered. We can review menu links, category relationships and relevant recommendations, alongside technical checks for pages that are difficult to reach.
Structured data is another check within the work. We'll assess whether product information shown to search engines reflects the page, including price and availability where applicable. Eligibility for enhanced search features does not guarantee that Google will display them.
Independent retailers
Connect your shop and website thoughtfully
If you also welcome customers into a shop, separate the information needed for a visit from the information needed for an online order. Opening hours, location, collection arrangements and in-store availability should be clear and accurate.
Your online catalogue can explain the range you sell beyond the shop. Local content can answer practical questions about visiting or collecting, where those services are offered. We'll review how those journeys connect, so customers understand whether an item can be ordered, collected or viewed in person.
Agree what progress looks like
Review search performance alongside trading
We'll agree a starting view of relevant landing pages, search queries and sales where reliable tracking is available. Brand and non-brand searches, product availability, promotions and changes in paid activity all add context to the numbers.
The plan can include content updates, internal linking, technical recommendations and implementation within an agreed scope. Where a developer or another supplier is needed, we'll make the requirements clear. Regular reviews help us decide what to continue, improve or pause.
Clear costs. Agreed priorities.
Support that fits the work you need
Start with a defined project or discuss monthly support. We'll agree the priorities, time and total cost with you before work begins.
One-off project
£85per hour
For an audit or a defined set of improvements.
We agree the scope and estimated total before starting.
Discuss your SEORolling monthly support
Agreed allocationat a £70 monthly hourly equivalent
The total is quoted around your website, priorities and the work required.
Calls, research, reporting and implementation count within the allocation. Additional time is agreed with you.
Discuss your SEOMonthly support has a 30-day notice period. Your quote confirms the total cost and any applicable VAT. Paid tools, advertising or additional specialist work are included only if agreed in the scope.
See full SEO pricingWorking together
A clear plan, built with your team
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01
Understand the starting point
We review your website, priority services or products and available search data. Your goals, capacity and customer questions help set the direction.
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02
Agree the work together
We set the scope, responsibilities and cost before work begins. You know what information we need from you and which changes come first.
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03
Review useful progress
We review relevant visibility, visits and customer actions where tracking is available. Your feedback on enquiry or order quality helps guide the next priorities.
Before you decide
Your questions, answered.
Tell us about your business if you are not sure where to start.
Should we optimise every product at once?
Usually it is more useful to agree a first group. We'll consider commercial importance, available stock, existing search performance and gaps in product information. Improvements to a shared template may also help several products at the same time.
Can you help when important products are out of stock?
Yes. We'll review the expected return date, available alternatives and existing page value before recommending changes. Availability messaging and the route to another suitable product should reflect what your business can actually supply.
Is ecommerce SEO only for Shopify?
No. This service focuses on your catalogue, search priorities and customer journey. Implementation depends on your platform and access. We'll confirm what can be changed directly and which work needs your developer before agreeing the scope.
Will you report on sales as well as rankings?
Where tracking is reliable and access is available, we'll review relevant visits, orders and revenue alongside search visibility. We'll flag tracking gaps and avoid treating an increase in rankings as proof of additional sales.
Start with your priorities
Let's discuss your store's next priorities
Share your website, the categories you want to grow and any current challenges. We'll help you identify a practical starting point.