Practical insight for your business
What’s changing in SEO, and what matters for your business.
Industry updates, answers to real questions and practical insight from our experienced team.
Developments worth your attention, with our perspective on what they mean for your business.
Google is changing how links appear in AI search. We explain the practical implications for service websites and how we would assess what matters.
Read the update: Google’s AI search link update: what service businesses should checkBing’s Topics Portfolio beta adds context to AI citation reporting. Here is how service businesses can use it without confusing visibility with enquiries.
Read the update: Bing’s new AI topic report: what service businesses should checkQuestions from business owners, client conversations and discussions on platforms such as Reddit. Our team shares its perspective, drawing on over 10 years of experience across agencies and in-house teams in different sectors.
Working from home? Here is what matters for Google Business Profile eligibility, keeping your address private and getting started.
Read the answer: Do you need business premises to appear on Google Maps?Looking for help with setup or ongoing retainer support? Feel free to reach out and see whether a partnership is the right fit for your business.