Help technical buyers find the right capability
SEO for manufacturers and engineering businesses
Your website should help a buyer understand whether you can make the component, solve the production problem or supply the service they need. We help manufacturers and engineering businesses organise technical information, improve relevant search visibility and make the route to a useful quotation enquiry clearer.
Projects £85/hourMonthly support scoped to your priorities
Scope, allocation and total cost agreed before work starts.
Our starting points
Make the detail useful
Show buyers what your business can deliver
A broad list of machinery only tells part of the story. Connect each capability with the work it supports and the information a buyer needs to assess suitability.
Processes and materials
Explain the processes you offer and the materials you work with. Where relevant, include confirmed component sizes, tolerances and finishing options. Your technical team checks the detail, while we help make it clear and easy to find.
Production requirements
Distinguish prototype, small-batch and repeat-production work where these are part of your offer. Explain the information needed to assess a job, how you review a specification and which parts of the process happen in-house.
Evidence and documentation
Use approved project examples, inspection information and current certification details to support the capability pages. Show what an example demonstrates, while keeping confidential customer drawings, commercial details and restricted project information off the public website.
A practical next step
Make it easier to send a useful request for quotation
A request for quotation should help both sides decide whether the work is suitable. We can review the enquiry form around component or service requirements, quantities, material, desired timing and the buyer's contact details. Keep optional fields optional where the buyer may not yet know the answer.
If drawings or specification files are needed, agree how they should be shared and handled. The first enquiry can establish the requirement before sensitive documents are exchanged through your approved process. Explain who responds and what happens next, using a timescale your team can support.
We also review the route from search to capability page to enquiry. Relevant internal links can connect a process description, an application example and the contact page without asking a buyer to restart their research.
Sector detail where it helps
Give marine buyers clear technical information
If you supply marine customers, show how your actual capabilities relate to their requirements. That might mean explaining component manufacture, fabrication, repair or specialist finishing, supported by specifications and project information your team has approved.
A useful marine section should distinguish the work you undertake from a general statement that you serve the sector. We would first place it within the relevant capability pages, then assess whether a separate sector page would answer a different set of buyer questions. Any approval, testing or certification claim needs a current, accurate basis.
Connect searches with suitable work
Review the enquiries your sales team can use
We'll review available Search Console and website data alongside your priorities. The plan may include clearer capability pages, technical fixes, useful application content or better links between existing pages. We agree the scope and responsibilities before implementation.
Measure relevant visits and completed enquiries where tracking is available, then add your sales team's feedback on suitability, quotations and work won. A technical document download can show interest, but it should be reported separately from a qualified opportunity.
Clear costs. Agreed priorities.
Support that fits the work you need
Start with a defined project or discuss monthly support. We'll agree the priorities, time and total cost with you before work begins.
One-off project
£85per hour
For an audit or a defined set of improvements.
We agree the scope and estimated total before starting.
Discuss your SEORolling monthly support
Agreed allocationat a £70 monthly hourly equivalent
The total is quoted around your website, priorities and the work required.
Calls, research, reporting and implementation count within the allocation. Additional time is agreed with you.
Discuss your SEOMonthly support has a 30-day notice period. Your quote confirms the total cost and any applicable VAT. Paid tools, advertising or additional specialist work are included only if agreed in the scope.
See full SEO pricingWorking together
A clear plan, built with your team
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01
Understand the starting point
We review your website, priority services or products and available search data. Your goals, capacity and customer questions help set the direction.
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02
Agree the work together
We set the scope, responsibilities and cost before work begins. You know what information we need from you and which changes come first.
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03
Review useful progress
We review relevant visibility, visits and customer actions where tracking is available. Your feedback on enquiry or order quality helps guide the next priorities.
Before you decide
Your questions, answered.
Tell us about your business if you are not sure where to start.
Do we need separate pages for every machine?
Only where the page answers a useful buyer question. A process or capability page may be more helpful than a page for each machine. We'll assess your offer, existing content and relevant searches before recommending a structure.
Can you write about technical processes?
We can help research, structure and explain the content, working from information your team provides. Technical specifications and capability claims need review by someone responsible for the work before publication.
Should our SEO focus on local or UK-wide customers?
That depends on your buying market and delivery model. We can assess whether buyers need a nearby supplier, a particular capability or a partner serving a wider area, then prioritise the pages accordingly.
What if most of our useful project work is confidential?
We can work with approved descriptions of the problem, process and capability without naming the customer or sharing protected details. Where nothing can be disclosed, clear service information can still help buyers assess your business.
Start with your priorities
Let's discuss the work you want to win
Share your website, priority capabilities and the type of enquiries that suit your team. We'll help turn that into a practical SEO plan.