Help the right guests plan their stay
SEO for hotels and guesthouses
Give prospective guests a clear picture of your property and a straightforward route to booking. We help hotels and guesthouses improve room information, relevant destination content and website usability, with SEO priorities shaped around the stays you want and the information guests need before they commit.
Projects £85/hourMonthly support scoped to your priorities
Scope, allocation and total cost agreed before work starts.
Our starting points
Answer the questions before booking
Help guests judge whether the stay suits them
Rooms and facilities
Describe room types, occupancy, bed arrangements and the facilities included. Use current photographs and explain important differences between rooms. Where guests have access requirements, give specific, checked information and a clear way to discuss their needs.
Arrival and practical details
Make check-in arrangements, parking, breakfast and luggage information easy to find where relevant. State any conditions accurately. Clear practical details can help a guest plan the visit and reduce avoidable questions before arrival.
Reasons to stay
Connect your actual offer with the trips it suits. That might be a short break, visiting family or working nearby. Useful content should help a guest understand the property and location, supported by accurate information rather than generic destination descriptions.
Make local information useful
Turn nearby places into practical planning advice
Local content works best when it answers a real guest question. Explain how to reach a nearby attraction or venue, what transport options are available and which details need checking before travel. Verify opening times, accessibility and event information with the relevant official source when including them.
A small number of useful guides can be more manageable than a large collection of nearly identical attraction pages. Link the guide to relevant room information and booking options, and give someone responsibility for keeping time-sensitive details current.
We would choose topics around your property and the stays you want to support. Nearby landmarks do not establish demand on their own, so the plan should also use your guest questions and available search or booking information.
Follow the journey through
Check what happens after a guest clicks to book
The booking button is only the start of the booking journey. We review where it sends guests, whether the property and room choices remain clear, and how the experience works on mobile. Rate descriptions, inclusions and cancellation wording should match the terms you actually offer.
Where a booking system sits on another domain, measurement needs a separate check. Google's cross-domain guidance explains the setup used to connect activity across compatible sites. We would assess the booking provider, tagging and consent arrangements before agreeing what can be measured.
Report clicks to the booking system separately from confirmed reservations. Where booking data is available, we can review completed bookings alongside relevant visits and your commercial priorities. A technical limitation should be clear in the reporting.
Keep the buyer clear
Separate guest bookings from owner enquiries
If your business also operates holiday lets, guests need accurate property details, occupancy, facilities and a clear booking route. Those pages should reflect the accommodation being offered, with practical information specific to each property.
Property management is a different enquiry. An owner wants to understand the management service, responsibilities, reporting and how an initial assessment works. We would keep owner information clearly separate from guest booking content, then assess whether a dedicated service page is justified by the offer.
Clear costs. Agreed priorities.
Support that fits the work you need
Start with a defined project or discuss monthly support. We'll agree the priorities, time and total cost with you before work begins.
One-off project
£85per hour
For an audit or a defined set of improvements.
We agree the scope and estimated total before starting.
Discuss your SEORolling monthly support
Agreed allocationat a £70 monthly hourly equivalent
The total is quoted around your website, priorities and the work required.
Calls, research, reporting and implementation count within the allocation. Additional time is agreed with you.
Discuss your SEOMonthly support has a 30-day notice period. Your quote confirms the total cost and any applicable VAT. Paid tools, advertising or additional specialist work are included only if agreed in the scope.
See full SEO pricingWorking together
A clear plan, built with your team
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01
Understand the starting point
We review your website, priority services or products and available search data. Your goals, capacity and customer questions help set the direction.
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02
Agree the work together
We set the scope, responsibilities and cost before work begins. You know what information we need from you and which changes come first.
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03
Review useful progress
We review relevant visibility, visits and customer actions where tracking is available. Your feedback on enquiry or order quality helps guide the next priorities.
Before you decide
Your questions, answered.
Tell us about your business if you are not sure where to start.
Can SEO help us encourage more direct bookings?
We can improve how guests discover and use your website, including room content and the booking journey. Results depend on your offer and other factors, so we agree measurable priorities without promising a particular booking total.
Can we keep using our existing booking system?
We review the current setup first. Many improvements can concern website content and the route into the booking engine. Any integration or development work depends on the provider and is scoped separately.
Do we need a page for every nearby attraction?
No. We would prioritise the questions that matter to your guests and create useful guides where there is enough relevant information. A page should help someone plan a stay, with local facts checked and maintained.
How do you approach seasonal demand?
We can review available booking patterns and search information, then plan relevant content ahead of the periods you want to support. Events, offers and availability need your confirmation, and past patterns do not guarantee future bookings.
Start with your priorities
Let's make your next guest's decision easier
Share your website, booking setup and the stays you want to encourage. We'll help you identify a practical plan for your property.