Build your website around the work you want
SEO for builders and construction businesses
Help prospective customers understand what you build, how you work and whether their project fits your business. We support builders and construction companies with practical SEO, clearer project content and an enquiry journey that gives your team useful information before the first conversation.
Projects £85/hourLocal SEO from £350/month
Scope, allocation and total cost agreed before work starts.
Our starting points
Set the right expectations
Give each type of building work a clear place
Customers should be able to recognise their project in your website. We help decide which services need their own pages and what information belongs on each.
Extensions and alterations
Explain the types of extension or alteration you undertake, the role you play and how an initial enquiry is assessed. Where you work alongside architects or other specialists, describe those responsibilities accurately instead of suggesting every service is included.
Renovations and refurbishment
Use genuine examples to show the scale and nature of the work. A useful project account can explain the starting point, the customer's priorities, practical constraints and the completed result, using photographs and details approved for publication.
Commercial construction
If you work with commercial clients, address the information they need to assess suitability. Explain relevant project types, how you discuss access and programme requirements, and the documents or project details your team needs at the enquiry stage.
Show the thinking behind the work
Turn completed projects into helpful evidence
A finished photograph can show the result. The surrounding explanation can show what your team contributed. We can help organise a project page around the brief, your responsibilities, the work completed and the decisions that mattered to the customer.
Use the level of location detail the customer has agreed to share. Include materials, layout changes or practical site considerations where relevant, with the wording checked by your team. Clear captions help visitors understand the photographs without guessing what changed.
A portfolio should support your service pages. An extension example can link to the extension service and a suitable enquiry route. We would review older projects too, keeping the examples that reflect the work you still want to take on.
Make the first conversation useful
Ask enough to understand the project
A short project form can ask for the type of work, general location, current planning stage and preferred timing. An indicative budget can be optional. Explain whether drawings are useful at this point and how customers can share them through your agreed process.
Avoid promising a quotation before your team has the information needed to assess the job. A clear next step might be a call, a review of the brief or a visit, depending on how you operate. We can help make that process understandable on mobile as well as desktop.
Practical work, agreed together
Prioritise services, coverage and enquiry quality
Improve the important pages
We review the website, available search data and your commercial priorities. Page titles, service descriptions, project links and technical issues are considered together, with changes prioritised around the work you want to grow.
Describe your real working area
Make coverage clear and support it with useful service information. Where a local page is proposed, we assess what it adds for a customer. A list of nearby towns does not need to become a separate page for each one.
Use your feedback
We review relevant visits and completed enquiries where tracking is available. Your feedback on project suitability, quotations and booked work helps us understand whether the website is attracting the right conversations.
Clear costs. Agreed priorities.
Support that fits the work you need
Start with a defined project or discuss monthly support. We'll agree the priorities, time and total cost with you before work begins.
One-off project
£85per hour
For an audit or a defined set of improvements.
We agree the scope and estimated total before starting.
Discuss your SEORolling monthly support
From £350per month for Local SEO
Five hours at a £70 hourly equivalent, scoped around your priorities.
Calls, research, reporting and implementation count within the allocation. Additional time is agreed with you.
Discuss your SEOMonthly support has a 30-day notice period. Your quote confirms the total cost and any applicable VAT. Paid tools, advertising or additional specialist work are included only if agreed in the scope.
See full SEO pricingWorking together
A clear plan, built with your team
-
01
Understand the starting point
We review your website, priority services or products and available search data. Your goals, capacity and customer questions help set the direction.
-
02
Agree the work together
We set the scope, responsibilities and cost before work begins. You know what information we need from you and which changes come first.
-
03
Review useful progress
We review relevant visibility, visits and customer actions where tracking is available. Your feedback on enquiry or order quality helps guide the next priorities.
Before you decide
Your questions, answered.
Tell us about your business if you are not sure where to start.
Can we focus on extensions rather than small general building jobs?
Yes. We can prioritise extension content, relevant project examples and an enquiry form that helps customers describe that type of work. The plan should reflect the projects you actually want and can take on.
Do we need to publish prices for building projects?
Not necessarily. You can explain what affects the scope and what information you need before discussing cost. We would help present your quotation process accurately, rather than inventing a price that may not suit the job.
Can we use projects where other contractors were involved?
Use examples you have permission to publish and describe your contribution clearly. Your page should distinguish work completed by your team from work handled by other contractors or professional advisers.
Will we need a completely new website?
We review the existing site first. Better service information, a clearer portfolio, improved internal links or targeted technical fixes may be enough. A rebuild should follow a clear business need and an agreed scope.
Start with your priorities
Let's plan around your next suitable project
Tell us which building work you want more of, where you work and what your website currently delivers. We'll help identify a sensible starting point.